Frameworks A framework is a way of organising information that supports compre. hension and recall. A well-designed framework can communicate both simple and complex ideas without overwhelming the reader. While there are many widely used frameworks that have stood the test of time, every project has unique raw materials that can lead to something new. A framework, even one that appears at first glance to be mundane, has the potential to reveal the world in a new light. It takes time to tease out the optimal framework, from the first inkling of an idea run by the team to stress-testing the model to see it if stands up to new data. Novices tend to become enamoured by high-con- cept/low-data frameworks that take an additional cognitive effort to process and are light on insight. Start by identifying up to three things the framework should communicate before experimenting with layout and approaches,